BRAIN WASHED BY…
These are the images I would personally wear. Fragments of visual influences, obsessions, references, and things that shaped me over time a sort of positive brainwash collected through years of looking, absorbing, and remembering.
It began as a nickname my father invented when I was a child. He had the habit of giving strange names to people, and somehow mine became Blejzca. Over time, the reactions to it became part of the story itself.
Some people pronounce it immediately…
…others pause, hesitate, or avoid saying it completely especially during exhibitions or public events where nobody wants to pronounce a name incorrectly.
The ironic part is that this completely contradicts almost everything I studied about communication and branding. A name is supposed to be simple, recognizable, easy to repeat, easy to sell. Blejzca is none of those things.
Maybe that is exactly why I became attached to it. Keeping the name felt like preserving a small resistance to the logic of perfect communication and marketability.
That same contradiction naturally extended into the merch collection.
The objects are not conceived as traditional merchandise or promotional products.
They work more like fragments of the artistic practice wearable traces, small extensions of the visual language, objects carrying the same ambiguity as the name itself.
Something difficult to categorize, and maybe also difficult to pronounce.
Completely untouched. Probably because nothing else in the world is called Blejzca.
It also never really belonged to a specific gender or age. Blejzca could sound masculine, feminine, hybrid, young, old it changes depending on who is reading it.
